Blogging doesn’t just put a face to the name. It adds flesh to the face, allowing executives and officials to connect and converse directly with their customers and stakeholders.

It’s a personal and powerful medium that can build trust and understanding as well as developing relationships and connections.

Because blogs are unfiltered and open to all to see, blogs have an intimacy, integrity and authority that other mediums rarely enjoy.

Blogging offers the author the opportunity to outline their thoughts and observations on the issues of the day, and gives them the chance to explain themselves and their organisations.

Blogs popularity and allure are also based on their versatility. They give readers news and insights on recent events as well as a glimpse of the big picture and the shape of things to come.

We can help leading figures in your organisation to start blogging, either through helping to crystalise their thoughts on paper, or by offering them help to find their voice.