Giving your blog warmth, personality and presence
Blogging doesn’t just put a face to the name. It adds flesh to the face, allowing executives and officials to connect and converse directly with their customers and stakeholders.
It’s a personal and powerful medium that can build trust and understanding as well as developing relationships and connections.
Because blogs are unfiltered and open to all to see, blogs have an intimacy, integrity and authority that other mediums rarely enjoy.
Blogging offers the author the opportunity to outline their thoughts and observations on the issues of the day, and gives them the chance to explain themselves and their organisations.
Blogs popularity and allure are also based on their versatility. They give readers news and insights on recent events as well as a glimpse of the big picture and the shape of things to come.
We can help leading figures in your organisation to start blogging, either through helping to crystalise their thoughts on paper, or by offering them help to find their voice.
Blog writing clients –
Blog writing case study
UN Women – blog writing and editing
Jam makers in Mexico, peacebuilders in Colombia, coffee growers from Java, and digital pioneers from South Africa … these are just some of the wonderful people and groups we’ve written about for UN Women’s www.empowerwomen.org, a website and portal that promotes economic empowerment for women, especially those in developing countries.
Since July 2014 we have been working with UN Women, the UN body that promotes gender equality – to write and re-edit material.
We have edited and rewritten around 40 blogs and case studies written by women entrepreneurs who are using business skills to tackle poverty and injustice. These aim to inspire other women to set up in business.
Whatever their story or circumstances our team of writers and editors makes sure that these women’s positive and inspiring messages shine through.
As the original authors are not always confident English writers, our role is to restructure and rewrite these stories to make them message-led and engaging, without losing the individual ‘voice’ or testimony of the original authors.
This is sometimes a challenge, but always a pleasure. It’s great to bring to life the stories and testimonies of these inspiring women.
Our role with the empowerwomen website is wider, though. We also help the New York based team bring together learning resources and web discussions on issues affecting women’s economic empowerment in developing countries. We use our writing skills to condense and convey insight and discussion on how to help women better their lives and communities.
We rewrite and edit these resources which are made available to over 8,000 individuals and community and voluntary organisations across the world.