Tone of voice examples
More tone of voice examples
Following face-to-face interviews with internal stakeholders, and competitor analysis, we prepared UKHO’s first tone of voice guidelines. This guidance identifies the four traits that make UKHO’s personality unique, and gives practical writing tips to ensure that they always come to the fore.
Love Your Clothes
We wrote tone of voice guidance to coincide with the launch of this major clothes recycling and reuse campaign. This guidance included specific advice on how to write for four specific target audiences.
We put together punchy and practical tone of voice guidance for this sports training provider for schools.
Rail Safety Standards Board
ProseWorks was commissioned to review the language used by this safety watchdog. We then put together new editorial guidelines to ensure that the organisation spoke with one voice.
European Agency for Safety and Health at Work
This EU Agency wanted a new editorial style guide. It had to be based on the EU inter-institutional style guidance, but tweaked and developed for its own use. Our team delivered the goods.
Gloucester Youth Support Team
Our task was to develop messages and language that young people in Gloucestershire – and the professionals who work with them – can understand. After in-depth focus groups and interviews, we delivered.
Our guidance offers insight and practical help on how to translate detailed, technical information into inspiring action-led copy, all written in a consistent and authentic tone.
Money Advice Service
We wrote practical tone of voice and report writing guidance, ensuring MAS always makes its point clearly, consistently and with authority.