Training suited to your exact writing needs
ProseWorks can work with your organisation to improve in-house copywriting and editing skills. We offer bespoke copywriting training courses and modules to meet your precise requirements.
Our courses are fully interactive. They can teach your team new writing skills, as well as giving them the ability to write and edit with confidence.
Our training service includes:
- appraisal of existing writing and editing skills and needs
- development of bespoke training packages
- assessment of pre-course writing exercises
- fully interactive training with group and individual exercises.
Our courses and modules are based on what your team requires, including:
- grammar brush-up
- message development and headline writing
- finding the right tone and voice
- originality and creativity in your writing
- getting to the point
- blog writing
- web writing.
We also offer long term mentoring, giving you the necessary support, coaching and advice to bring the best out of your writing.
Copywriting training clients –
Training case study
Demos – writing training
Britain’s leading think-tank did a lot of writing.
In fact, too much writing.
Demos’s thinkers and researchers were very good at writing long, detailed reports on complex issues. When it came to writing succinctly, they struggled a bit.
ProseWorks was therefore called in to train its communications team to sum things up briefly, and use simple and engaging language to convey the complexities of their work.
The point of the course was not to re-teach trainees how to write, rather to look at their writing from different perspectives and to alter their writing performance and behaviour.
Our trainer put together a bespoke training schedule that helped the Demos team revisit the building-blocks of good writing.
Interactive exercises were used to transpose these skills onto and into the everyday writing challenges that they faced.
Working individually and in groups, trainees explored how to use creative techniques to open up dry and inaccessible writing, and to make their writing simpler and more direct.
Structure, headlining and maintaining a consistent style were also covered.