If you’d mentioned the phrase ‘digital copywriting’ ten years ago, most people would not know what you were talking about… ‘writing with your fingers?’ they’d ask.
Today digital copywriting is fast surpassing all other types of writing, but have the principles of good writing changed in the digital world?
The answer is probably no.
Five key attributes
The five key attributes of good writing remain the same.
1. Impact – good writing affects readers. It makes them act or changes their behaviour. It doesn’t matter if you are writing on papyrus in ancient Egypt or tapping out a blog on WordPress, good writing must create impact.
2. Brevity – no one likes waiting. Readers have always preferred to assimilate information quickly. Digital media have amplified the need for copywriters to get to the point quickly, but ponderous writing has always been a turn-off.
3. Message – Giving readers clear messages which are easy to understand has always been – and will always be – the key to successful copywriting.
4. Narrative – Successful writers have always told good stories that readers want to follow. In this sense digital media are no different. Story telling remains the best way to connect.
5. Creativity – Readers have always responded to novelty. Content users are no different. Finding new ways to articulate and communicate information will always pay off.
Of course, digital copywriting is tricky. Writing social media posts, App content, blogs or web copy all require particular skills. Yet the essential art of copywriting remains the same: digital copywriting is like all other types of good writing. It’s about connecting with readers and users, drawing them in and making them want to read on.
Click here to read more about our digital copywriting services or call Adam Woolf on 01788 335284
