The Lego Foundation – research summaries

When the Lego Foundation approached us to help them with copywriting, we were obviously delighted.

Who wouldn’t be?

Yet the challenge they set us was far from child’s play.

They’d commissioned a range of research projects that highlighted the benefits of encouraging children to learn through play.

The problem was that they were dry, academic and not exactly light reading.

We were asked to produce short, punchy versions that could be used to help the Foundation persuade educators, policy makers and parents about the benefits of learning through play.

First, we helped define clear and concise messages. Once these were approved, we then prepared an outline structure for the short summary reports that explain and articulate those messages.

Working closely with the Lego Foundation team, we tweaked and amended these outlines before commencing our first full draft.

Our investment in the planning stages meant that only minor amendments were needed to these first drafts.

Before sign-off our team was also able to copy edit the final draft and proofread the research summaries once they had returned from the designers.

We have also written parent-facing copy and digital content for the Lego Foundation’s web team, as well as various marketing materials for its communications team.