Training case study
Royal Shakespeare Company – copywriting training
We have a confession to make.
We were a little nervous when the disciples of the great bard called us in to help them with their writing.
We rose to the challenge.
The point of the course was not to re-teach trainees how to write; rather to look at their writing from different perspectives and to alter their writing performance and behaviour.
Our trainer put together a bespoke training schedule that helped RSC staff revisit the building-blocks of good writing.
Working individually and in groups, trainees explored how to use creative techniques to open up dry and inaccessible writing, and to make their writing simpler and more direct.
Interactive exercises were used to transpose these skills onto and into the everyday writing challenges that they faced.
Structure, headlining and maintaining a consistent style were also covered.
Feedback was excellent. There was only one criticism: those attending the training said they wanted it to go on longer…either they were benefiting from the session or enjoying the delicious biscuits made by the chefs at the RSC café. Then again, perhaps it was both.