Over the last twenty years we’ve been blessed with great clients.
I say that in all honesty (and not just because some of them might be reading this post).
I’ve always been struck by their integrity and commitment as well as their honesty, approachability and all-round reasonableness.
Obviously there have been a few issues to deal with along the way and some fairly difficult conversations but, all in all, we could not have asked for a better bunch of people to work with.
With some we’ve got on famously and many I now consider to be my friends.
Even so, I know ultimately – as clients rather than individuals – they don’t really care.
That’s a strong statement, so let me explain…
Despite the togetherness and camaraderie, the relationship between us is defined and propelled by the service we provide. And it must remain professional at all times.
Clients expect us to deliver
Clients are working with an agency like ProseWorks because we have the skills, experience and capacity to give them what they need.
So, when things don’t quite go to plan (a writer suddenly has childcare issues or an editor is struck down with Covid) and we’ve had to change our plans at the last moment, they are always sympathetic and understanding.
But they still want the promised results.
Our experience is that clients are flexible. Clients are reasonable. But their job is to deliver; they expect us to do the same.
So, when things do go south, be honest and open with them about what’s happened. Then explain how you plan to get things heading north again.
Don’t kid yourself that they’re your friends. Goodwill soon runs thin. This is a professional relationship and if you don’t act professionally and don’t deliver, they will go elsewhere.