Report writing case study
UKHO – annual report copywriting
For the last three years, our task has been to navigate UKHO’s annual report.
The UK’s Hydrographic Office provides marine data to aid safe navigation for over 90% of the world’s shipping. As part of the Ministry of Defence it supplies the Navy with up-to-date nautical data and information.
We’ve distilled and blended a wide range of source materials, including interviews with the CEO and senior managers, into concise and compelling copy.
We had to relay highly technical information and cutting-edge science into everyday language that readers can understand and relate to. We’ve brought abstract and complex ideas to life, explaining how the latest developments in hydrography and marine geospatial data will both improve safety at sea and help stimulate development of the ‘blue’ economy across the world.
We crafted a compelling narrative that wove together all the different varied aspects of UKHO’s work. The draft also brought to life the impact and benefit UKHO brings to stakeholders in the UK and across the world.
It was a job well done.