Brochure case study
European Agency for Safety and Health at Work (EU-OSHA) – campaign and corporate copywriting
Are you sitting comfortably?
That’s because we know the importance of good health and safety practice due to our extensive work for EU-OSHA, the Bilbao based EU agency that promotes health and safety issues across Europe.
We have written numerous brochures for them including all campaign materials for the annual European Health & Safety Awareness campaigns. These pan-European campaigns revolved around annual health and safety awareness weeks which were launched at EU headquarters in Brussels, and involved EU-OSHA working with partner organisations across Europe to focus on particular issues.
A variety of printed and online materials were therefore required for these high-profile campaigns.
Producing such material required an ability to work with policy officials and experts drawn from across Europe. Our first task was to get agreement on the key European-wide message and then to page-plan brochures and webpages carefully.
Once page plans were approved our team of copywriters would produce copy that brought health and safety issues alive.
Tone and voice were particularly important. The style needed to be persuasive and engaging without lecturing, condescending or instructing readers what to do.
The language also needed to be very simple and direct. This is because the end product was translated into all official EU languages. Absolute clarity in meaning and precision in language were therefore required.